Leadership

The people accountable for delivery

A named architect owns configuration, integration and upgrade design. The proposal identifies your delivery leads, and continuity can be recorded in the contract. MaxIron was founded in 2022; the profiles distinguish each leader’s previous career from their responsibilities here.

Robert Carew, Chief Executive Officer

Robert Carew

Chief Executive Officer

IBM Maximo Application Suite · Maximo solution architecture · EAM product strategy

Sets MaxIron's direction and, at senior leadership level, stays personally close to every implementation and MAS programme we run. The accountable owner when an engagement needs a board-level conversation about scope, value or risk.

Biography and earlier career

21+ years in EAM and IBM Maximo

Rob co-founded MaxIron in 2022 after more than two decades delivering IBM Maximo programmes for asset-intensive operators across rail, oil and government sectors.

He has held senior product, technology and architecture leadership roles at Arcadis Gen and EAMS Group, working on the Maximo platform from solution architecture through to product strategy. That route, hands-on architect to product strategist, is why his approach starts from the operating model and works back to the platform, rather than the other way round.

Earlier positions and engagements

  • Chief Product Officer, Arcadis Gen
  • Director, Technology Digital Innovation, EAMS Group
  • Maximo Solution Architect
  • Maximo Technical Architect

B.Sc. Computer Applications, Dublin City University

Professional profile
Ivan Milic, Chief Operating Officer

Ivan Milic

Chief Operating Officer

IBM Maximo Application Suite · IBM Maximo Manage · Maximo Integration Framework

Runs delivery and engineering. Owns how environments are built, how upgrades are run, and how MaxIron's managed hosting and operations platform actually works. The first call when an engagement has a hard technical question.

Biography and earlier career

20+ years in EAM and IBM Maximo

Ivan co-founded MaxIron in 2022 and serves as Chief Operating Officer and lead technologist. His IBM Maximo career began at IBM itself, where he spent six years as a Maximo MIF and integration specialist before moving into senior architecture and CTO roles.

He has delivered Maximo programmes for some of the most demanding asset estates in Europe, including BG Group, Kier, Transport for London, NIE, Magnox, Bombardier, Rolls-Royce, BP, British Airways, Coca-Cola, Heineken and Halifax Bank of Scotland. The pattern across that work is consistent: the platforms that age well are the ones where integration, environments and upgrade paths are treated as first-class concerns from day one.

Earlier positions and engagements

  • Director of Technology, Arcadis Gen
  • CTO, InspireSoft
  • Maximo MIF Team Lead, IBM (2011-12)
  • Technical Specialist, IBM (2006-10)

Named certifications

  • IBM Certified Deployment Professional: Maximo Asset Management v7.5
  • IBM Certified Deployment Professional: Tivoli Process Automation Engine v7.5
  • IBM Maximo EAM Sales Professional v5
  • IBM Certified Associate: Maximo Asset Management v7.5

MSc Computer Software Engineering (ETF), University of Belgrade

Professional profile
Mark Seymour, Head of Sales and Business Development

Mark Seymour

Head of Sales and Business Development

Enterprise software sales · IBM Maximo Application Suite · Asset management strategy

First conversations with prospective clients. Helps senior buyers shape what they actually need from a Maximo or MAS partner before procurement starts. Stays involved through proposal and contract so the people promising the work are the people delivering it.

Biography and earlier career

28+ years in technology product and sales

Mark leads sales and business development at MaxIron. His career spans technology product strategy, innovation leadership and senior business development roles, most recently as Global Technology Innovation Director at Arcadis.

He works directly with senior decision-makers in asset-intensive organisations to align IBM Maximo and MAS investments with operational outcomes. The work he is most proud of is rarely the biggest deal; it is the deal that two years later the customer still considers the right one.

Earlier positions and engagements

  • Global Technology Innovation Director, Arcadis
  • Innovation, Incubation and Product Design Director, Arcadis Gen
  • Senior Business Development Manager, Arcadis

Named certifications

  • Microsoft Sales Specialist: Business Intelligence
  • Microsoft Sales Specialist: Data Platform
Professional profile
Jonathan Heward, Head of Account Management

Jonathan Heward

Head of Account Management

IBM Maximo Application Suite · Oil and gas asset management · ISO 14224

Looks after MaxIron's clients once they are live. Owns the long-running relationships, the service reviews and the roadmap conversations. The accountable owner that operations and asset-management leaders deal with day to day.

Biography and earlier career

25+ years in IBM Maximo

Jonathan leads account management at MaxIron. His Maximo career spans more than 25 years, including 16 years as Principal Maximo Business Consultant at Vetasi and a decade at BP working on multiple Maximo implementations.

At BP he played a leading role in defining ISO 14224, API RP 14C and ISO 15926-aligned data standards across BP's global Maximo estate. He brings that standards-led discipline to every MaxIron client engagement, particularly where regulatory reporting and reliability data have to hold up under audit.

Earlier positions and engagements

  • Principal Maximo Business Consultant, Vetasi (16+ years)
  • Senior Business Consultant, BP (10+ years)

Named certifications

  • Maximo 5 Certified Consultant
  • PRINCE 2 Foundation
Professional profile
Bill Hulbert, Head of Solutions

Bill Hulbert

Head of Solutions

IBM Maximo Application Suite · Maximo solution design · Maximo Mobile

Owns how MaxIron shapes Maximo solutions for clients. Translates operational requirements into a Maximo design that holds up in the field, and stays close to the work through delivery, testing and go-live.

Biography and earlier career

30+ years in EAM and IBM Maximo

Bill leads solution design at MaxIron. He is a senior Enterprise Asset Management consultant with more than three decades on Maximo and adjacent platforms across rail, airports, water and defence.

Most recently he spent four years on Maximo at Transport for London, leading the SAP to Maximo migration for London Overground and the Ellipse to Maximo migration for London Underground, before moving into continuous improvement and upgrade work. Earlier he ran Heathrow's Maximo upgrade and mobile rollout to 450 front-line engineers, and managed Maximo for Gatwick Airport through its separation from BAA. The thread across that work is turning a Maximo programme into something the business actually runs on.

Earlier positions and engagements

  • Maximo and Power BI Consultant, London Overground / TfL
  • Business Lead, Asset Information Projects, Heathrow
  • Maximo Asset Data Project Manager, Heathrow
  • Maximo EAM Consultant, Gatwick Airport
  • Safety Reliability Engineer, WS Atkins

B.Eng. Aerospace Engineering, University of Southampton

Professional profile
Milos Jakovljevic, Head of Architecture

Milos Jakovljevic

Head of Architecture

IBM Maximo Application Suite · IBM Maximo Manage · Maximo solution architecture

Owns the architecture of every MaxIron Maximo and MAS deployment. Decides how environments, integrations and upgrade paths are engineered so the platform stays maintainable through MAS upgrades, regulatory change and operational growth.

Biography and earlier career

12+ years in software architecture and EAM

Milos leads architecture at MaxIron. His background is full-stack engineering and technical leadership, with the last several years focused on IBM Maximo and MAS at architect level for Arcadis Gen, EAMS Group and Harbour Energy.

At Harbour Energy he was senior technical consultant on a complex upstream Maximo estate. At Arcadis Gen and EAMS Group he was the technical architect behind Maximo and EAM product work used by asset-intensive operators. He brings the same engineering discipline to MaxIron: integration, environments and upgrade paths designed to be operated, not just delivered.

Earlier positions and engagements

  • Engineering Lead, Upwork
  • Senior Technical Consultant, Harbour Energy
  • Technical Architect, Arcadis Gen
  • Technical Lead, EAMS Group
  • Senior Full Stack Developer, InspireSoft

B.A.Sc. Electrical Engineering and Computer Science, School of Electrical Engineering and Computer Science Applied Studies

Professional profile

Named organisations in biographies describe individual career experience. MaxIron’s company delivery is recorded separately in the anonymised client stories.

Career experience and company history

  • 130+ years

    Combined leadership career experience

    Sum of the minimum years in the six leadership profiles, including technology sales and software architecture as well as IBM Maximo delivery. Prior careers are included; MaxIron was founded in 2022.

  • 8

    Named certifications held

    Listed by name and by version in the profiles, including IBM Certified Deployment Professional for Maximo Asset Management v7.5.

  • 2022

    MaxIron founded

    Founded by Robert Carew and Ivan Milic. The career records are separate from MaxIron company engagements.

Engagement team

Confirm the people and responsibilities before contract

The proposal identifies the accountable owner, solution designer and technical lead. The service schedule records continuity and the responsibilities each party accepts.

Ref Evaluation questionEvidence and agreement
Q1 Who is the named accountable owner, and how many other engagements are they carrying?A person, a job title and a number. Ours is one of the six above, and the engagement count is stated in the proposal.
Q2 Who designs the configuration, and which comparable estate have they designed?A named designer with the estate named. During his earlier career, Bill Hulbert led the SAP to Maximo migration for London Overground and the Ellipse to Maximo migration for London Underground, and ran the Heathrow upgrade and mobile rollout to 450 front-line engineers.
Q3 Who owns integration and upgrade design, and where has it been operated?A named architect. Milos Jakovljevic owns architecture on every MaxIron deployment; Ivan Milic spent six years on Maximo integration inside IBM before moving to architect and CTO roles.
Q4 Who holds the asset data standards, and against which published standard?A named person and a citable standard. During his earlier BP career, Jonathan Heward defined ISO 14224, API RP 14C and ISO 15926 aligned data standards across BP’s global Maximo estate.
Q5 Will named-person continuity be written into the contract schedule?Yes or no, in writing. MaxIron names individuals in the schedule where a client asks for it, and the notice period for a change is agreed with it.

Discuss the team your programme requires

Share the delivery scope, operating constraints and required start date. We will identify the accountable lead and specialist roles needed for your IBM Maximo or MAS engagement.

Useful for the first conversation

  • The engagement: implementation, MAS upgrade, hosting, support or specialist work
  • The current platform, operating constraints and decision date
  • Named-person continuity, location and security requirements